Bloggers Unite! Braving the New Frontier

by Marla on March 17, 2010 · 21 comments

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For some reason Phil Collins came into my world the other day.  The song “Easy Lover” was on the radio.  Not only did I listen, but I turned up the volume really loud and sang at the top of my lungs.  No, the kids were not in my car.  They can handle the country music, but this my friends was something that could be traumatizing for them later in life.

Easy Lover

I am easy.  I admit it.  Swoon me with my favorite products, books & travel opportunities.  Chances are I will give you a piece of me & some chatter on my blog.  Thankfully I am at a stage in my life where I am very comfortable in my own skin.  I can look in the mirror and say “I like me.”  A very different take from my teen years, or my 20’s.  That said, watch out….I am not hungry to promote and chat up anything that comes my way.  In order to review your product, book, gadget it needs to be something I believe in.  I might be an easy lover, but a discerning easy lover.

Sexy Blog Posts

I always like a sexy post, one that will land me on Tastespotting, Foodgawker and Photograzing.  I love playful, colorful, captivating photos and graphics.  I used to design for Disney, a rainbow explosion of color was part of my day to day life.  I loved that job and guess what…. it made money, lots (did I mention I loved it?)

These days I blog about food and a healthy lifestyle for a living and I make virtually NOTHING.  Did I mention I love it?  So much.  I feel very fulfilled creatively.  I love my blog friends and the huge community of folks that read FFC.  I get a kick out of “knocking” on my blog buddies “doors,” stopping by and grabbing a virtual bite & and a laugh!

5 Friendly Tips for Seducing Bloggers

I am always inspired by Cheryl’s posts.  She is sharp, witty and full of information.   This post she wrote is simply titled Tips.  If you are a foodie blogger or any blogger that gets asked to review products this is a must read.  Cheryl is a seasoned writer who isn’t afraid to speak her mind.  She writes with conviction & humor and she is direct and to the point.  I met Cheryl very briefly last year while I was stuffing my face at Blogher Food.  Elizabeth Falkner had prepared a gooey, decadent, flavor explosion chocolate cake in a box.  Any opportunity to eat great cake is welcomed over here….but to eat it wearing gloves was a whole other story.

{The New Frontier} Bloggers the HOT Media Sources

As bloggers we are the new frontier of media.  We wear many hats.  From advertising & marketing to PR, graphic design, food photography & styling….we are covering it all, most times for FREE!!!  As bloggers we are exposed to everyone that is online (which is just about everyone these days!)  The whole world is our audience!  Our traffic is growing by the day and happily so.

The recent article in Forbes sums up how valuable bloggers are becoming.  In this article (yes I said Forbes, you know the money mag) eight of the very best food bloggers are profiled.

Home on the Range with the Pioneer Woman

These gals are on the cutting edge of the new frontier.  They landed spots on Forbes because they are hard working, ambitious women.  Their blogs are wonderful and these women serve as ambassadors for this online portal.  They are templates for success.  There are loads of  talented bloggers out there.  They work just as hard as the chosen eight and are building traffic by the day.  It is a fascinating time for business.

Real Estate:

As bloggers a lot of us are building our very own “brands.”  We love traffic coming to our blogs.  When we choose to talk about you that means we are providing you with Real Estate on our blogs.  Does anyone out there live in their apartment or house for free?  I know we sure don’t.  That said, brands enjoy your cheap real estate for now.  I bet very soon that will change.   We might be on the other side of the tracks now, but buyer beware we are the new Madison Avenue.  The price tag to live on our blogs is gonna change with the times and those times are changing quickly.

Reviewing products:

So you want a blogger to review your stuff?  You want to be promoted?  Please look carefully at who you approach before you ask us to promote you.  On my blog chances are you will be ignored or rejected if you offer me Maple Syrup that has 15+ ingredients.  I promote healthy whole foods.  Maple Syrup to me means syrup that comes from a Maple tree not from a factory.  Maple syrup does not equal High Fructose Corn Syrup with artificial maple flavor.  Someone else might be glad to promote the factory version, just make sure you do your research before anyone time is wasted.

Building Brands:

I recently posted a page to govern and suggest the ways I will work with brands on Family Fresh Cooking.  We all want to be loved, right?  As bloggers and brands we are trying to form bonds and unions that last longer than a single blog post.  As bloggers we need to lay down our ground rules so companies know how we are willing to work.

Recently I was sent samples from a company and I was asked to post a review.  After that review they would maybe send samples for a giveaway. Um, no.  I might be easy, but not that easy.  If I say yes to reviewing your stuff that means I like it and am willing to support it.  That means you (company/brand) need to swoon my readers and myself with the aforementioned products.  That real estate that I spoke about above doesn’t come for free (unless I make that choice.)  You are certainly not going to get my virtual real estate 2X without some kind of investment.  If you want me to believe in you, you need to believe in me.  Done.


Our Expenses:

With my huge love of my new job I am spending much more $$$ than I make (remember I earn virtually nothing.) Conventions, seminars, camera equipment, travel…guess what, it all costs money!  I know a lot of my blog buddies would agree that our expenses rack up.

“Big Brand” Companies Please Remember:

If you are gonna try to swoon this blogger here are a few Tips of my own:

  1. My traffic is building everyday.  I am no longer a newbie shooting photos with my iPhone.  I love posh hotels, expensive restaurants, unique travel opportunties and yes, cash to feed and shelter my family.
  2. I WANT to build relationships with brands, so feel free to contact me if you feel we would suit each other.  Please make sure you have looked at my blog before you approach me.  My time & space is precious and so is yours.
  3. Occasionally I will speak about brands because they are my “go-to” products of choice.  When I find something I love I want to shout it from the roof tops with my readers.  That said you guys might find items with no giveaway attached to it.  Again this is my real estate and I will decide who gets to “live” with me.
  4. Companies, if you talk about us or link to our blogs, please let us know.  Chances are we will be thrilled to know you are reading  us.  I was just linked to online Glamour Magazine.  Guess how I found out?  Through my wowzio Live Activity Feed widget.  Had I not seen that feed chances are I would have missed that kind link to my Skinny Citrus Soda post.


Bloggers:

  • We are part of this new frontier together guys.
  • There are no secrets, we need to share & exchange info on these topics to grow.
  • We are like a team, lets encourage each other to always do our best.
  • We need to clearly define our needs and work as a group to prosper.

Important Resources:

The sites below are run by pioneers in the food blogger universe.  They are wonderful places to visit to get inspired & learn blogging etiquette.  They provide wisdom and a wealth of inspiration for newbies and seasoned bloggers.  You can easily interact with the communities on these blogs as you would any other.  If you guys have any other helpful blogs please mention in the comments section so I can add them to this list.

Food Blog Forum: Jayden Hair: Steamy Kitchen & Todd Porter/Diane Cu White on Rice Couple

Food Blog Alliance: Elise Bauer: Simply Recipes

Posts:

Tasty Touring- Pitching Food Bloggers: My Point of View


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