The Perfect Pin

by Marla on November 25, 2012 · 79 comments

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How to: Create The Perfect Pinterest Picture on #cupcake

Guys we need to sit down and have a talk.

A little heart to heart about Pinterest.

Pinterest wants to work for you. It craves your beautiful photos, great graphics and perfect meta tagging…it won’t work it’s best though if your images are not The Perfect Pin.

Flower Popsicles & How to: Create The Perfect Pinterest Picture on

I have quite a bit of experience with Pinterest. I spend a good part of the day gawking pinning and messing with it. {Spring Bouquet Popsicles above}

When I dash around I crave images that are clean and pin friendly.

My great pal Amanda (i am baker) recently wrote a post that resonated with me: How to Label Pictures for Pinterest. It is a Perfect Pin post and I wanted to share my take (Very similar, great minds think alike eh?!)

How to: Create The Perfect Pinterest Picture on  #projectlunchbox

There are of course exceptions to the rule, images that have none of these perfect elements and still get pinned kazillions of times.

Let’s try to establish some great habits & do things right.

The Project LunchBox post above has been pinned 402K+ timesI guess it resonates with a few folks.

How to: Create The Perfect Pinterest Picture on

Enjoy the freedom to mix up the way you post photos. Generally my first image will have a graphic overlay.

The images that follow in a post will have a subtle watermark. I do not like all of the photos with graphics, the images start to lose something to me if that happens.

Look at the image above with no graphic ~ very different indeed!

Maybe this one is a bit more dreamy…

Cayman Islands on

The Perfect Pin SHOULD have at least 2 of the Following:

  • ESSENTIAL! Tempting Photography: Doesn’t matter whether it’s food, travel, fashion, animals or lifestyle. Your picture needs to be in focus, well composed and fun to look at.
  • Portrait Layouts are King. No doubt about it. Longer/taller images look much better on Pinterest than landscape images do. Think about this when you shoot. I happen to prefer portraits, so that is what you find here 99% of the time. Horizontal/landscape images do not stand out on busy pin boards. They show up way too small to appreciate. It might be a stunning image ~ but it won’t shine on Pinterest if horizontal.
  • Meta Tags: Making sure you do behind the scenes housecleaning will help us help you when we pin your photo. Label each photo with a title (Describe your image) you can also add a link to your blog or website and maybe a © sign. Your choice. The bottom line is ~ please don’t have us do the work for you. Tags that look like this: chocolatecakefamilyfreshcookingphoto1 are very annoying to work with. I end up putting a + sign to replace that text when I pin that image. I am sure you would rather have great information vs. a + sign.
Here is what the meta tag description window looks like in WordPress:
How to Label your photos for Pinterest on
  • Cool Graphics: I add text, overlays and graphics with Photoshop & Illustrator. There is more software listed below in related links.
  • Logos and Watermarks: Want to make sure your perfect images don’t get lost in cyberspace? Then add a watermark. This is a faint image with your blog name or copyright info. This way if your image ends up in a Google graveyard people can still find you! We all want to be found when we work so dang hard at what we do.
How to: Create The Perfect Pinterest Picture on

A few things I have noticed. {Spaghetti Squash Peanut Noodles Recipe above}

People love the Ocean

Great food





Can’t wait to see your perfect pins!

Stay in touch with me here & on Pinterest @MarlaMeridith

What do you consider The Perfect Pin?

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